If you think launching a website alone is enough to grow your business online, think again.
Without a plan to attract the right visitors—or convert them—your site is just another digital ghost town.
That’s why at ElectroDash, we break down building a strong online presence into three powerful steps:
- Get a Site
- Get Found
- Get Proof
These crucial stages work in conjunction to cut through the noise, connect you with your target audience, and turn clicks into customers. Let’s break down how each step works—and why the real magic happens when they all work together.
Step 1: Get a Site – Build the Digital Foundation
The first step in how to build an online presence is getting your own site.
A business’s website serves as the central hub for everything online. It’s where potential customers go to learn about your products or services, check your business hours, and get in touch.
Without a strong website, it’s difficult to build brand awareness or engage your target audience. Up to 80% of consumers search online for local businesses on a weekly basis (SoCi Consumer Behavior Index), and even more look for non-local ecommerce businesses.
If potential customers look up your business online before deciding to buy from or contact you, but you don’t have a website, many will doubt your credibility and trustworthiness.
At ElectroDash, we help local businesses create sites that reflect their brand clearly and professionally. Our team builds sites that work well on mobile devices, provide easy navigation, and integrate with other online channels like social media feeds and email marketing.
Having your own website allows you to control your messaging, showcase your offerings, and create content that appeals directly to your target market.
Moreover, your site becomes a powerful tool for search engine optimization (SEO), helping your business appear higher in search engine results pages. This means when customers search for services you offer, your business is more likely to show up—making your website the digital foundation for all other online marketing strategies.
Step 2: Get Found – Drive the Right Traffic
Once a business has its own site, the next step is to get found by the right audience (not just anybody).
Simply having a site isn’t enough if it doesn’t attract potential customers that genuinely want or need what you’re offering. At ElectroDash, we use a variety of marketing tools to increase visibility across search engines and online directories, so your company is easy to discover online.
Our approach focuses heavily on search engine optimization and creating listings in places like Google Business Profile and other online directories such as Yellow Pages. These listings play an important role in local search results, helping local businesses capture customers in their target demographic.
We also help businesses maintain an active social media presence, with regular social media posts that engage social media users and drive traffic back to your site.
This multi-channel effort creates several paths for new customers to find your business, boosting your brand awareness and improving the chances that potential customers will visit your own website or social media accounts.
Step 3: Get Proof – Build Trust and Convert More Potential Customers
After driving traffic to your site and online listings, the final step is to convert visitors into customers.
Many U.S. consumers rely on reviews and social proof before choosing to engage with a business. Up to 74% use at least two review platforms in their business research, while 34% use three or more (Local Consumer Review Survey).
Our team at ElectroDash helps businesses collect, showcase, and promote reviews from satisfied customers to build trust. Promoting positive reviews and testimonials on your site, Google Business Profile, and social media channels strengthens your reputation and convinces visitors that your business delivers what it promises.
This trust plays a major role in converting potential customers into loyal customers who keep coming back. Considering that consumers are willing to spend 51% more with retailers they trust, every trust factor is incredibly valuable (Forter Trust Premium Report 2024).
Additionally, social media feeds and user-generated content give your audience real-time proof of your company’s value. Showing active engagement with current and potential customers helps your brand stand out in a crowded marketplace and accelerates growth by building strong relationships online.
Why These Three Steps Must Work Together
Each of these steps—Get a Site, Get Found, and Get Proof—works best when combined. One without the others simply doesn’t pack a powerful punch.
A business without a website can’t build a strong online presence. A website without visibility won’t attract the right customers. Even if you get visitors, without proof like customer reviews and customer reviews and case studies, turning visitors into buyers is much harder.
When expertly combined and monitored, these three steps form a complete process that covers all angles of how to build an online presence. They create a continuous flow from having a clear brand message on your own site, to being found by your target audience via search engines, and finally building the trust that converts browsers into customers.
The Flywheel Effect: How the Framework Fuels Growth Over Time
When these three parts work in harmony, they create a flywheel effect. Let us explain.
As your site gains more traffic from search engine results and social media channels, your pool of customer reviews grows. This in turn attracts even more potential customers, increasing your visibility further.
Over time, your online presence strengthens, your brand becomes more recognizable, and your sales funnel fills with qualified leads. This momentum accelerates growth without requiring constant reinvention of marketing strategies.
Instead, the process compounds benefits—more site visitors lead to more reviews, which bring in more customers, and so on. This self-reinforcing cycle turns your online strategy into a scalable engine for sustainable, long-term growth.
How ElectroDash Puts the Framework to Work for You
At ElectroDash, we provide specialized services to help small businesses and local business owners get a site that reflects their brand, get found by the right potential customers, and get proof that converts visitors into loyal customers.
With this approach, your business will gain a strong online presence that attracts more potential customers and builds lasting relationships with them.
If you want to grow your company online and increase your reach, ElectroDash’s three-step system offers a clear path forward. Let’s talk about it!
